Scaling Greater Heights Through Franchising
Enabling Franchise Success
BreadTalk, Singapore’s most recognised and successful bread boutique, started with a vision to be an international trend-setting lifestyle brand. To this end, they have successfully revolutionised the food culture by injecting innovation into all aspects of the brand. Its brand portfolio comprises BreadTalk, Toast Box, Food Republic, Din Tai Fung, The Icing Room, RamenPlay, Thye Moh Chan and Carl’s Jr. in China. The group has a global staff strength of 7,000 employees, the Group has a network of over 800 outlets in 15 territories such as Singapore, China, Hong Kong and the Middle East.
From the outset, BreadTalk saw the inherent benefits brought about by franchising and decided to proceed with its expansion plan into the international marketplace using this mode. More specifically, it had a desire to franchise in the China market.
Working with Altiply, the company successfully leveraged on the franchise model to scale and to build its presence internationally and successfully franchised in many of China’s provinces. Apart from designing the franchise system, Altiply value-added by handling franchise enquiries and negotiations on behalf of the BreadTalk management.
As the company continues to scale greater heights via franchising, Altiply continues to work in tendem with BreadTalk to fine-tune its franchise strategies.