Customised Beauty Solutions, Customise For Franchise
Enabling Franchise Success
The Skin Inc. philosophy of skin care is about empowering the individual and skin care products should be personalized, fuss-free and fun. That’s why they have created the signature series called My Daily Dose™, that lets consumers co-create their very own serum that is customized to their unique skin identities. It’s like a cocktail bar – offering personalized, innovative skincare solutions to time-starved individuals, delivering maximum results.
Right from the start, franchising was on the agenda. Working with the Altiply team, brand conceptualization and planning for franchise were done concurrently and synergistically. Together with Skin Inc’s refreshing shop concept, signature products and services, breakthrough marketing campaigns – they were all ready for quick franchise replication.
The brand was an overwhelming success in Singapore, and quickly expanded via franchise in Asia and Europe.